SMEs need someone to play the chairman role even more than do bigger businesses Lead mentors have the ability to ask the right questions and to turn up with someone who has just the expertise you are about to need.
Wayra Lab, Startupbootcamp and Techstars all attach mentors to their young businesses so as to provide feed-back and advice at the moment it is needed – on a proactive basis, not just when it is sought. This is in sharp contrast to Incubators such as those at Sussex Innovation Centre, Imperial College and UCL’s IdeaLondon and others, where advice or help is provided when it is sought – on a reactive basis.
There are topics that early-stage businesses know little about (eg development grants, intellectual property); there are things they don’t know how to do (eg 3D printing, ‘chatbot’ publicity); there are tasks of which they have little experience (eg strategy and management), where someone who has ‘done it before’ is invaluable. And in a world of disruptive advantage, time is not their ally.
Jim Milby who mentors several small businesses, recently retired as a Director of Barclays Bank, where he has ‘seen a few businesses’ and ‘knows a lot of people’. It is his extensive experience, his connections and importantly his independent voice that make him highly valued by the SMEs he works with. He has always insisted on having a regular review of progress – once a week ‘because you don’t want to go pitching for funding before you’ve got some customers.’ While the team, he says, are preoccupied with driving towards their current objectives, he might be asking questions about whether it is time to change something – in the product, or the target market segment, the key customer benefits, the strategy for getting there, or even the team itself.
John Whatmore, April 2016