Mentoring: great benefits, but considerable problems
The benefits and the problems are well recognised. Several different routes are evolving, and four distinct approaches to the managing of mentors have different benefits and different problems.
Among the benefits that mentors are recognised as offering are their contributions from personal experience, their specific knowledge and expertise, and the contacts they can bring about. Among complaints about mentoring are their uncertain availability, the fact that they may offer conflicting advice, and their potential for incompatibility. Above all, confidence and trust are quintessential factors in the equation. Entrepreneurs are on an express train and they don’t want to be held up by being mis-routed down branch lines.
The managing of mentors has been seen as no more than simply putting them in touch with potential mentees. As yet there have been no serious attempts to manage cohorts of mentors in order to overcome the problems mentioned above, though Startupbootcamp has set great store by the quality of its mentoring; Seedcamp and Techstars great store by their ability to find you just the expert you need; Healthbox has set out to offer advice to startups about making effective use of mentors; Wayra Lab encourages its teams to form non-executive boards; and startup eRipple is seeking to facilitate and enhance the matching process.
What kind of mentoring regime do you espouse? There are at least four different approaches, each with different benefits and different disadvantages:
The reactive: if an incubatee wants some specific help, a mentor with the appropriate expertise can be found. This depends on the incubatee’s inclination to use mentors, on his/her perception of needs for help, as well as on the effectiveness of the linking process. (Bethnal Green Ventures, Bathtub 2)
The proactive: helps incubatees to identify the kind of help they need from moment to moment and can wheel up a mentor appropriate to that need. This approach adds in the expertise of the regular supervisory facilitator – to help identify the often rapidly changing mentoring needs of inexperienced entrepreneurs, but it depends on being able to wheel up not just the right expert, but just the right mentor for this team. (Techstars, Seedcamp)
The mentor programme: a regular programme of mentor visits, each with a different expertise. Useful for those incubatees who happen to need that kind of help at that very moment. (Canary Wharf’s Level39)
The mentor attachment: where a single mentor is attached to each incubatee/team for a duration. More a coach than a mentor, there will be few people who can provide effectively for all of the rapidly changing needs of entrepreneurial teams eg for experience, expertise and contacts. (Birmingham Innovation Campus, BioCity, Wayra Lab – encourages its teams to form non-executive boards; but how are they managed?)
With eRipple I am working with a number of mentees to understand how effective was the mentoring that they experienced and what made it so.
(1) ‘Getting advice in early-stage ventures’ describes the different sources of support and advice that entrepreneurs find valuable – in Accelerators. http://wp.me/p3beJt-96
(2) ‘I am a fly-on-the-wall at an Accelerator’s Mentor Day’ includes descriptions of different roles that Mentors play. http://wp.me/p3beJt-8N